Alongside the presentation video of our company and it’s philosophy, here you will be able to find important contributions about the in-depth studies dealt with in our blog, mini-documentaries that closely illustrate our work and its central characters, ending with real video guides for the discovery of wines in our catalogue.
Maybe few have noticed this little detail... but what if we told you that it would be possible to produce a Rubicone I.G.P. with a cut of Chardonnay and Trebbianobut showing only one of the two types on the label? What would be the difference between these two wines in the eyes of the law, but especially in those of the consumer?
We have already had occasion to mention the issue of the importance of the label as a source of information on the wine we are going to consume, and we have decided that the first step in investigating this important theme should be taken precisely in the field of denominations. We start with the production of a series of videos dedicated to the explanation of their meaning, and further, to all the information they contain and, consequently, that they are able to transmit to us.
The stages of our journey will be the names included in the commercial offer of Tenute d'Italia, starting from the region that gave birth to our project, Emilia-Romagna, and will offer us a perfect opportunity to present you an even closer view of our company, our philosophy, and above all our products.
It’s the official kick-off for the new phase of the Tenute d'Italia communication project dedicated to the dissemination among the general public of international consumers of the main issues related to the world of wine.
The project consists of a veritable journey that will be organised through video contributions in which various topics of interest will be addressed for those who want to improve their wine consumer experience.It will also allow us to familiarise you with our network and all its protagonists.
The launch of this new, exciting journey takes place with our eye on one market in particular. One to which the Tenute d'Italia network has always paid great attention: China.
Thanks to the excellent work of our communication and translation team, the first videos are already available on the YouKu and YouTube platforms - in Chinese and English respectively - and other material will soon be available.