"Viae": all roads lead to… Imola!

17 November 2021

The "Viae" project, created by Cavim and Morini Wines, the firm of the Tenute d'Italia brand, was presented on November 6, 2021, on the occasion of the Baccanale, the traditional Imola festival, in the presence of the mayor of the city of Romagna, Marco Panieri , and of a large audience.

“Viae”’s source of inspiration were the ancient consular roads, fundamental routes during the Roman era, starting from Via Appia in Lazio, Via Cassia, Via Flaminia and of course Via Emilia, which crosses our region. And if in Roman times all roads led to Rome, the center of the empire, now they seem to lead ... to Imola.

"A successful joint venture between two companies from Imola, which carry the "Viae "label and the wine of our territory around the world, through Tenute d'Italia", with the aim of creating constant quality over time ", said Maurizio Baldisserri, president of Cavim.


From sparkling Pignoletto DOC to Albana, from Sangiovese Rubicone IGP and Superiore, from still and sparkling Trebbiano to Chardonnay, up to Syrah Lazio and Roma DOC red: sixteen wines for a label that is already a success: "Our greatest im is that of re-evaluating the wine production of our territory ", confirmed Guido Garelli of Morini Vini," we know its quality, history and tradition, and we are convinced that it can bear ever better fruits and results ".

At this link you can see the service that Televallata dedicated to the event.

The service will also be broadcast within the TV program "With the fruits of the earth", which will be broadcast according to the following schedule:

o E'TV Rete7 LCN 10 Sunday 21 November at 12.00

o TELEROMAGNA LCN 14 (in Veneto LCN 99) Sunday 21 November at 9.00 and Thursday 25 November at 22.30

o TR MIA LCN 74 Sunday 21 November at 12.00 and Saturday 27 November at 20.00

o TV HERE LCN 19 Sunday 21 November at 12.00 - Friday 26 November at 22.00

From 22 November 2021, the service will also be available on the website www.conifruttidellaterra.com and on the relevant social media profiles, as well as on Vimeo.

Tenute D'Italia is a trade mark of Morini s.r.l.
VAT 00615541208 e 03367140377
Tel +39 0542 641194 - Imola (BO) Italy