After having had the opportunity to get to know all the members of the association - each along with a wine chosen to represent the company - some of the guest journalists of the online event have set to work to recount the work and philosophy of the Club to their readers.
We take this opportunity to renew our heartfelt thanks to Maurizio Magni and Ivan Tesei, main supporters of the Club and its initiatives. The potential of the white wines (but not only...) of our region undoubtedly represents a heritage that deserves to be valued, and with it the commitment of the many producers who daily dedicate themselves with great passion to the handing down and elevating of a great tradition.
The communication plan designed to increase and improve the visibility of our commercial profile is enriched with new tools. The social activity of Tenute d’Italia has in fact broadened its horizons to include among its recipients one of the most interesting markets in the world: China.
The official profiles of Tenute d’Italia are already available on we WeChat and YouKu, and our team is working to explore further developments on other platforms.
Alongside this important activity,thanks to the technical and linguistic support of our team specialised in this specific market, we have recently been able to add the organisation of online events with our business partners and their customers to carry out authentic group tastings.
These first experiences which, to our delight, have met with great success among all the participants, will certainly be the object of further study to offer our customers a service evermore perfectly suited to their specific needs... so that we really do feel closer!
2020 is proving more and more to be a year of great initiatives for Tenute d'Italia: after starting the blog and the multimedia projects already available on our YouTube and YouKu channels, our network is happy to announce the inauguration of a new, important online commercial channel in collaboration with the Wine Jump website.
Innovative reality in the panorama of European wine e-commerce, Wine Jump is a platform that promotes the short chain, ensuring direct contact between producers and consumers.
This philosophy, perfectly summarized in the company motto "From cellar door to front door", translates into a portal where you can get to know the companies participating in the project and view the products, all currently available in 7 European countries, including Denmark, Holland, Germany, Belgium, Spain and Italy.
For more information and to discover the selection of our wines available on Wine Jump visit our company page by clicking here!
Il calendario delle attività promozionali del Club dei Bianchi in Romagna per l’anno 2021 entra nel vivo. A seguito del rinnovo della propria adesione all’importante progetto di promozione dei vini bianchi romagnoli, giovedì 25 marzo Tenute d’Italia sarà tra le aziende partecipanti al primo webinar dedicato alla presentazione del progetto e dei suoi protagonisti ad alcune tra le principali testate giornalistiche del settore enogastronomico italiano.
Tenute d’Italia, che per l’occasione sarà rappresentata dal responsabile commerciale Luca Garelli, avrà la straordinaria possibilità di presentarsi in prima persona ai dieci giornalisti coinvolti in questo esclusivo evento online, raccontando la propria storia, la propria filosofia, e soprattutto presentando in degustazione uno dei propri prodotti.
L’organizzazione dell’evento ha infatti previsto l’invio ai partecipanti di un campione di ciascun vino che verrà presentato, così da permettere, nonostante le limitazioni imposte dall’emergenza sanitaria, un’ottima esperienza di confronto e condivisione.
Alongside the presentation video of our company and it’s philosophy, here you will be able to find important contributions about the in-depth studies dealt with in our blog, mini-documentaries that closely illustrate our work and its central characters, ending with real video guides for the discovery of wines in our catalogue.
The project, initiated in 2018 and which brings together some of the most significant producers in our area, has set itself the important objective of promoting the visibility and reputation of Romagna white wines, fostering an increasingly widespread knowledge among the general public.
In spite of the current emergency situation caused by COVID-19 forcing the cancellation of numerous events and promotional initiatives, the Club’s activities are in full swing. They continue to pursue their mission in the best way possible … in hopes of being able to meet again soon to raise a glass together, perhaps filled with a good Pignoletto or Albana!
OUR WHITE WINES PRODUCED WITH AUTOCHTHONOUS GRAPES
The promotional activities of the Club dei Bianchi in Romagna start for the year 2021. Following the renewal of its membership in the important project to promote Romagna white wines, on Thursday 25 March Tenute d'Italia will be among the companies participating in the first webinar dedicated to the presentation of the project and its protagonists to some of the main Italian newspapers of the food and wine sector.
Tenute d'Italia, which for the occasion will be represented by the sales manager mr.Luca Garelli, will have the extraordinary opportunity to introduce itself in person to the ten journalists involved in this exclusive online event, telling its story, its philosophy, and above all presenting in tasting one of its own products.
The organization of the event in fact provided for the sending to the participants of a sample of each wine that will be presented, so as to allow, despite the limitations imposed by the health emergency, an excellent experience of comparison and sharing.
The catalogue is available in Italian, English and Chinese and can be requested directly from the home page, by entering your data: just a few seconds and you can download the catalogue directly to your device in PDF format.
May we remind you that the presentation brochures of our individual brands are also available on www.tenuteditalia.com, all containing a brief presentation of the philosophy behind each project and the technical data sheets of all the wines.
Maybe few have noticed this little detail... but what if we told you that it would be possible to produce a Rubicone I.G.P. with a cut of Chardonnay and Trebbianobut showing only one of the two types on the label? What would be the difference between these two wines in the eyes of the law, but especially in those of the consumer?
We have already had occasion to mention the issue of the importance of the label as a source of information on the wine we are going to consume, and we have decided that the first step in investigating this important theme should be taken precisely in the field of denominations. We start with the production of a series of videos dedicated to the explanation of their meaning, and further, to all the information they contain and, consequently, that they are able to transmit to us.
The stages of our journey will be the names included in the commercial offer of Tenute d'Italia, starting from the region that gave birth to our project, Emilia-Romagna, and will offer us a perfect opportunity to present you an even closer view of our company, our philosophy, and above all our products.
It’s the official kick-off for the new phase of the Tenute d'Italia communication project dedicated to the dissemination among the general public of international consumers of the main issues related to the world of wine.
The project consists of a veritable journey that will be organised through video contributions in which various topics of interest will be addressed for those who want to improve their wine consumer experience.It will also allow us to familiarise you with our network and all its protagonists.
The launch of this new, exciting journey takes place with our eye on one market in particular. One to which the Tenute d'Italia network has always paid great attention: China.
Thanks to the excellent work of our communication and translation team, the first videos are already available on the YouKu and YouTube platforms - in Chinese and English respectively - and other material will soon be available.
2020 has certainly marked a change in the work of Tenute d’Italia, especially from the point of view of communication. The strong desire to stay by the side of our customers has in fact motivated us to develop new tools enabling us to stay close, even during this most difficult historical period: therefore, we have heightened our social media presence by selecting the most important platforms for each specific market reference and launching an important ad hoc multimedial endeavour for our clients.
Despite the hope of putting behind us all the difficulties that have marked the last few months, the Tenute d’Italia network intends to value the experience gained and face the future with the desire to follow this learning curve for a greater and even better interchange with our public.
So, we start this new year by highlighting some innovations in our corporate websitewww.tenuteditalia.com recently set up by our communication team to make navigation an easier and richer experience.
The main changes are as follows:
It is now possible to change the languagesettings within each single page.
CONTENTS / TECHNICAL DATA SHEETS
Insertion of new pictures, now able to show the packaging of each individual bottle in greater detail;
Update of the prizes section by inserting the most recent awards obtained by each wine and, the main innovation, a link - where available - to the competition page to view the official evaluation form;
Where possible, implementation of the presentation of each wine by means of reviews
Insertion of an in-depth link to access more multimedial material relative to each individual bottle.
Remember that from the Home Page, by filling out the appropriate form, it’s possible to download the new Tenute d’Italia catalogue; alternatively, within the respective presentation pages, brochures dedicated to each individual brand are available.
Tenute D'Italia is a trade mark of Morini s.r.l. VAT 00615541208 e 03367140377 Tel +39 0542 641194 - Imola (BO) Italy