communication tools

China: Ad Hoc tools for a prestigious interlocutor

The communication plan designed to increase and improve the visibility of our commercial profile is enriched with new tools. The social activity of Tenute d’Italia has in fact broadened its horizons to include among its recipients one of the most interesting markets in the world: China.

The official profiles of Tenute d’Italia are already available on we WeChat and YouKu, and our team is working to explore further developments on other platforms.

Alongside this important activity, thanks to the technical and linguistic support of our team specialised in this specific market, we have recently been able to add the organisation of online events with our business partners and their customers to carry out authentic group tastings.

These first experiences which, to our delight, have met with great success among all the participants, will certainly be the object of further study to offer our customers a service evermore perfectly suited to their specific needs... so that we really do feel closer!

E-Commerce: Tenute d'Italia on Wine Jump

2020 is proving more and more to be a year of great initiatives for Tenute d'Italia: after starting the blog and the multimedia projects already available on our YouTube and YouKu channels, our network is happy to announce the inauguration of a new, important online commercial channel in collaboration with the Wine Jump website.

Innovative reality in the panorama of European wine e-commerce, Wine Jump is a platform that promotes the short chain, ensuring direct contact between producers and consumers.

This philosophy, perfectly summarized in the company motto "From cellar door to front door", translates into a portal where you can get to know the companies participating in the project and view the products, all currently available in 7 European countries, including Denmark, Holland, Germany, Belgium, Spain and Italy.

For more information and to discover the selection of our wines available on Wine Jump visit our company page by clicking here

Il Club dei Bianchi Incontra la Stampa Nazionale

Il calendario delle attività promozionali del Club dei Bianchi in Romagna per l’anno 2021 entra nel vivo. A seguito del rinnovo della propria adesione all’importante progetto di promozione dei vini bianchi romagnoli, giovedì 25 marzo Tenute d’Italia sarà tra le aziende partecipanti al primo webinar dedicato alla presentazione del progetto e dei suoi protagonisti ad alcune tra le principali testate giornalistiche del settore enogastronomico italiano.

Tenute d’Italia, che per l’occasione sarà rappresentata dal responsabile commerciale Luca Garelli, avrà la straordinaria possibilità di presentarsi in prima persona ai dieci giornalisti coinvolti in questo esclusivo evento online, raccontando la propria storia, la propria filosofia, e soprattutto presentando in degustazione uno dei propri prodotti.

L’organizzazione dell’evento ha infatti previsto l’invio ai partecipanti di un campione di ciascun vino che verrà presentato, così da permettere, nonostante le limitazioni imposte dall’emergenza sanitaria, un’ottima esperienza di confronto e condivisione.

Nell’ambito dell’evento Tenute d’Italia avrà il piacere di presentare Gualchiera, la Romagna Albana D.O.C.G. Secco 2018 della linea Canale dei Molini.

Di seguito la lista completa dei giornalisti che prenderanno parte al webinar:

  • Lorenzo Frassoidati (QN)
  • Matteo Borré (Wine Couture)
  • Barbara Amoroso (Winesurf)
  • Erika Mantovan (, Passione Gourmet, Beverfood)
  • Alessandra Piubello (Guida Veronelli, Spirito Divino, Pambianco Wine)
  • Laura Giorgi (Cibo Corriere Romagna)
  • Carlo Valentini (Italia Oggi)
  • Alessia Trivelli (Adnkronos wine&food)
  • Tommaso Costa (Gambero Rosso)

Tenute d'Italia is Now on YouTube

This blog is not the only new feature conceived in Tenute d’Italia’s new communication plan.

The desire to share our great passion for wine has prompted us to pursue other forms of communication that can involve the public and make them truly part of our work.

Besides the official profiles of Tenute d’Italia on Facebook e Instragram, from today there is a new YouTube channel, entitled Tenute d’Italia.

Alongside the presentation video of our company and it’s philosophy, here you will be able to find important contributions about the in-depth studies dealt with in our blog, mini-documentaries that closely illustrate our work and its central characters, ending with real video guides for the discovery of wines in our catalogue.

Buona visione! Happy viewing!

The "Club dei Bianchi" Meets the National Press

The promotional activities of the Club dei Bianchi in Romagna start for the year 2021. Following the renewal of its membership in the important project to promote Romagna white wines, on Thursday 25 March Tenute d'Italia will be among the companies participating in the first webinar dedicated to the presentation of the project and its protagonists to some of the main Italian newspapers of the food and wine sector.

Tenute d'Italia, which for the occasion will be represented by the sales manager mr.Luca Garelli, will have the extraordinary opportunity to introduce itself in person to the ten journalists involved in this exclusive online event, telling its story, its philosophy, and above all presenting in tasting one of its own products.

The organization of the event in fact provided for the sending to the participants of a sample of each wine that will be presented, so as to allow, despite the limitations imposed by the health emergency, an excellent experience of comparison and sharing.

As part of the event, Tenute d’Italia will have the pleasure of presenting Gualchiera, Romagna Albana D.O.C.G. Secco 2018 of the Canale dei Molini line.

Below is the complete list of journalists who will take part in the webinar:

  • Lorenzo Frassoidati (QN)
  • Matteo Borré (Wine Couture)
  • Barbara Amoroso (Winesurf)
  • Erika Mantovan (, Passione Gourmet, Beverfood)
  • Alessandra Piubello (Guida Veronelli, Spirito Divino, Pambianco Wine)
  • Laura Giorgi (Cibo Corriere Romagna)
  • Carlo Valentini (Italia Oggi)
  • Alessia Trivelli (Adnkronos wine&food)
  • Tommaso Costa (Gambero Rosso)

The New Tenute d'Italia Catalogue Available for Download

The new Tenute d'Italia catalogue is available for download on our official website. A new graphic design, designed in collaboration with Cristiano Capelli - Idee, Immagini e Parole , to present our network, our work, and of course our great passion for wine to the world.

The catalogue is available in Italian, English and Chinese and can be requested directly from the home page, by entering your data: just a few seconds and you can download the catalogue directly to your device in PDF format.

May we remind you that the presentation brochures of our individual brands are also available on, all containing a brief presentation of the philosophy behind each project and the technical data sheets of all the wines.

For further information, please contact our sales office at This email address is being protected from spambots. You need JavaScript enabled to view it. or by filling in the appropriate form in the contact section of our website.

Video Blog: Starting the New Series on Italian Wine Denominations

In the article dedicated to the presentation / tasting of our Chardonnay Trebbiano Rubicone I.G.P. "Il Fascinoso" we referred to the double mention of grape variety that appears in its denomination

Maybe few have noticed this little detail... but what if we told you that it would be possible to produce a Rubicone I.G.P. with a cut of Chardonnay and Trebbiano but showing only one of the two types on the label? What would be the difference between these two wines in the eyes of the law, but especially in those of the consumer? 

We have already had occasion to mention the issue of the importance of the label as a source of information on the wine we are going to consume, and we have decided that the first step in investigating this important theme should be taken precisely in the field of denominations. We start with the production of a series of videos dedicated to the explanation of their meaning, and further, to all the information they contain and, consequently, that they are able to transmit to us. 

The stages of our journey will be the names included in the commercial offer of Tenute d'Italia, starting from the region that gave birth to our project, Emilia-Romagna, and will offer us a perfect opportunity to present you an even closer view of our company, our philosophy, and above all our products.

All contributions will be available in English (YouTube) and Chinese (YouKu): for more information, we invite you as usual to contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. or by filling in the appropriate form on our website. some innovations for a better experience

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2020 has certainly marked a change in the work of Tenute d’Italia, especially from the point of view of communication. The strong desire to stay by the side of our customers has in fact motivated us to develop new tools enabling us to stay close, even during this most difficult historical period: therefore, we have heightened our social media presence by selecting the most important platforms for each specific market reference and launching an important ad hoc multimedial endeavour for our clients.

Despite the hope of putting behind us all the difficulties that have marked the last few months, the Tenute d’Italia network intends to value the experience gained and face the future with the desire to follow this learning curve for a greater and even better interchange with our public

So, we start this new year by highlighting some innovations in our corporate website recently set up by our communication team to make navigation an easier and richer experience.   

The main changes are as follows:


  • It is now possible to change the language settings within each single page.


  • Insertion of new pictures, now able to show the packaging of each individual bottle in greater detail;
  • Update of the prizes section by inserting the most recent awards obtained by each wine and, the main innovation, a link - where available - to the competition page to view the official evaluation form;
  • Where possible, implementation of the presentation of each wine by means of reviews
  • Insertion of an in-depth link to access more multimedial material relative to each individual bottle.

Remember that from the Home Page, by filling out the appropriate form, it’s possible to download the new Tenute d’Italia catalogue; alternatively, within the respective presentation pages, brochures dedicated to each individual brand are available.

For further information we invite you to contact our commercial office by means of the appropriate form to be found on the website or by writing an email to This email address is being protected from spambots. You need JavaScript enabled to view it.

Tenute D'Italia is a trade mark of Morini s.r.l.
VAT 00615541208 e 03367140377
Tel +39 0542 641194 - Imola (BO) Italy