China: Ad Hoc tools for a prestigious interlocutor

The communication plan designed to increase and improve the visibility of our commercial profile is enriched with new tools. The social activity of Tenute d’Italia has in fact broadened its horizons to include among its recipients one of the most interesting markets in the world: China.

The official profiles of Tenute d’Italia are already available on we WeChat and YouKu, and our team is working to explore further developments on other platforms.

Alongside this important activity,  thanks to the technical and linguistic support of our team specialised in this specific market, we have recently been able to add the organisation of online events with our business partners and their customers to carry out authentic group tastings.

These first experiences which, to our delight, have met with great success among all the participants, will certainly be the object of further study to offer our customers a service evermore perfectly suited to their specific needs ... so that we really do feel closer!